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The Platform Canvas

Understand, Design and Innovate Multi-Sided Platform Businesses

The Platform Canvas is the first peer-reviewed tool empowering managers and entrepreneurs to visualize the essential elements and mechanisms of multi-sided platform businesses. 

Platform Canvas Work in Framework
Platform Canvas conceptual


The Platform Canvas derives from extensive and latest management literature and will allow you to understand and handle the complexities of platform organizations.

Watch this 6min video to get a quick introduction into the elements and architectural relations of the Platform Canvas.

Download the Platform Canvas

Download the platform canvas and get to know a powerful framework to foster collaborative business model innovation around multi-sided platforms.

Platform Canvas conceptual
The conceptual design of the essential elements of a platform model

Download as PDF document

The ready-to-work-with framework to create and manage the mechanics of a platform system

Download as PDF document

Download as PPT document

Platform Canvas Framework wl

Explore Examples of the Framework in Action



The Platform Revolution

Today's rise of digital platforms is reshaping our economy leaving traditional business models far behind. Google, Airbnb, Facebook, Uber, and Amazon are only a few prominent examples of an unstoppable row of businesses leveraging platform dynamics.

A multi-sided platform acts as a digital marketplace, where producers and consumers come together, and value is created for both parties through their interaction. Platforms create and manage external communities rather than produce and ship products or services on their own. Thus, they can leverage network effects and are able to grow at a pace that easily exceeds this of even the best-funded traditional businesses.


We are here to help you safely maneuver through the complexities of platform dynamics and unlock your full growth potential.

Image by Proxyclick Visitor Management System
“Platforms beat Products every time!”

Marshall Van Alstyne
Professor at Boston University and research associate at the MIT Initiative on the Digital Economy.


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