GetMyBoat Case

This video-only series of case empowers students to follow a single entrepreneur, Sascha Mornell, as he created a multi-sided platform, GetMyBoat, to help boat owners and boat renters find each other. Each chapter contains three to seven snippets of video, each about 5 minutes long. This is shows the journey of a platform business model - and a founder and his team - from near-zero revenue at the beginning of the COVID pandemic into enormous growth and profitability.

This is not theory. It is not fiction. It is not a reconstruction. This is the actual story, recorded as it unfolded, told by the founder at multiple different times. The result is an instruction manual for designing, launching, pivoting and growing a multi-sided platform.

Case A: Startup (Chapters 1 - 4)
This case describes the design and launch of a multi-sided platform.

Case B: Scaling (Chapters 5 - 8)
This case details the challenges of hypergrowth of a multi-sided platform.

Case C: Investment (Chapters 9 - 13)
This case reports the investment into a multi-sided platform.