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About Us

We are a team of consultants, innovators, entrepreneurs and academics, passionate about empowering venture success. 

San Francisco

Our Story

The framework of the Platform Canvas was first designed by Marcel Allweins in 2019, inspired by the earlier work of Dr. Ted Ladd on platform entrepreneurship. The final version of the canvas and its ideology was introduced in a conceptual paper, co-authored by Marcel Allweins, Markus Proesch, and Ted Ladd and was first presented in January 2020 at the United States Association for Small Business and Entrepreneurship conference in New Orleans, Louisiana where it was awarded ‘Best Conceptual Paper’.

Since then, Ted, Marcel, and Markus continue to empower entrepreneurs to build high-growth platform startups, help researchers expand their acumen in business modeling, and enable business leaders to evolve their operations with new scalable solutions.

Meet The Team

Our Experience

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