Designing a business model for a wearable, internet-connected computer requires an understanding of the market, technology, customers, and competitors. This case describes the circumstances around a start-up in Silicon Valley making products for the Internet of Things, starting with a smartwatch. Yet the company’s initial business model was not gaining traction.

 

What new business models should it consider?

 

How should it select among these options?

 

 

 

This case includes a separate teaching note for instructors.