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GetMyBoat CASE

This video-only case empower students to follow a single entrepreneur, Sascha Mornell, as
he created a multi-sided platform, GetMyBoat, to help boat owners and boat renters find each other.

Sascha Mornell founded GetMyBoat in 2012. This multi-media case uses video clips from Sascha to guide students through the application of the Platform Canvas to explain and evaluate his strategies.

This case is password protected. The teaching note, available to the instructor, provides the passwords. The instructor can then provide the passwords to students chapter by chapter.

Creating and Growing a Multi-sided Platform at GetMyBoat

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